New SNAP program partnership with General Mills

Governor Tim Walz announced a new healthy foods outreach campaign to help Minnesota families struggling amid the pandemic.

The Minnesota Department of Human Services is collaborating with General Mills to develop a Supplemental Nutrition Assistance Program  campaign focused on helping families with children who’ve struggled over the past year.

“No family should go hungry in Minnesota,” said Walz.

“By connecting Minnesotans with resources and support, this public-private partnership will fight hunger and help families stay safe and healthy. I’m incredibly grateful to our partners, like General Mills, who stepped up to support their communities when they saw a need.”

“At General Mills, we’re committed to putting a stop to hunger,” said Brad Hiranaga, chief brand officer for General Mills.

“Through our partnership with the Minnesota Department of Human Services, we hope to bring this important issue forward, reach families that need food assistance and increase awareness for SNAP.”

For more information, visit mnfoodhelper.org.


Larissa Donovan is the News Director for the stations of Paul Bunyan Broadcasting and has been, almost without interruption, since Election Day 2016. She covers all the beats in north-central Minnesota, such as local government, crime, education, environment and social issues. She studied communications at Bemidji State University.


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